Graphic Design

Typography 101: Understanding Typeface Anatomy and Its Impact

The key to understanding typography and type design is to understand what characteristics make each typeface similar or different. The differences can be glaringly obviously or quiet and subtle, but they all lie in each typeface’s unique anatomy. But before we start dissecting the letter, we want to correct a

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How To Choose the Right Paper Size

Most people never think about paper size, but there are a few instances – like graphic design, scrapbooking, and even wedding planning – when the standard letter-sized sheet of paper just won’t cut it. Choosing the correct paper size is just as important as selecting an appropriate paper weight and

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History of Typography: Rockin’ Rococo

The Rococo period was short but notorious. But before we dig too deeply into this opulent era, let’s recap what we learned in our last installment. Going For Baroque The transition into Modern type spanned across two major artistic periods: the Baroque and the Rococo. The Baroque era was one

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Comic Sans: Is It Really That Bad?

Comic Sans: the world’s most simultaneously loved and hated font. Graphic designers especially love to hate on Comic Sans, and it’s easy to understand why. Everyone and their mother has used Comic Sans at some point in their lives, and chances are, they’re using it inappropriately. Unless you are or

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Bleed – What Is It & Why Do You Need It?

It may sound a little menacing, but bleed is one of the most important aspects of graphic design. Incorporating bleed is one of the simplest ways to ensure that your printed design turns out perfect, so let’s jump right in. What Is Bleed? “Bleed” refers to extending your design beyond

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History of Typography: If It’s Not Baroque, Don’t Fix It

Finally! The age of “Modern type” has arrived. (Or at least, almost modern.) The transition into Modern type began in the 17th and 18th centuries and spanned two artistic eras: the Baroque period, which stretched from roughly 1600-1750, and the shorter (though no less influential) Rococo period, which lasted from

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Dots Per What!? Debunking DPI

Sure, you know what a pixel is, and you know what constitutes a high-resolution photo, but do you know what DPI is, and when to use it? You may think you do, but DPI isn’t as clear as you might think. What is DPI? DPI stands for “dots per inch”.

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Seven Fold Limit – Fact or Fiction?

Paper is not a very mysterious product. In fact, it’s paper’s straightforward tangibility that makes it such a ubiquitous part of practically everyone’s lives. Sure, modern technology has made it easier to connect and communicate without paper, but we still love receiving letters in the mail, and many institutions still

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