It’s that time of year again! Yesterday, Pantone announced their 2017 Color of the Year: Greenery (15-0343). To select their Color of the Year, Pantone sends a team out into the field for months to explore different trends, industries and influencers, discover where there is overlap in color selection, and
The temperature may be getting cooler, but the leaves are getting warmer – at least, their colors are! The distinction between “warm” and “cool” colors has been in use since the late 18th century, and is an essential component of color theory. Unlike other aspects of color theory (such as
Over the past few months, we’ve been exploring Principles of Design like alignment, balance, the rule of thirds, and white space. But there’s more to design than just these principles – designers also need to consider the elements of design. What’s the difference? Keep reading to find out. What are
Humans have an innate tendency to organize images and design elements into logical groups. The design principle of proximity formalizes this natural inclination and is a valuable tool for helping graphic designers arrange information in a way that can be easily communicated to readers. What is the Principle of Proximity?
In Part 1 of our Color Theory blog series, we learned that color theory is a logical system for organizing color and took a closer look at the basic building block of color theory – the color wheel. Seems pretty simple, right? Today, we’re going to dig a little deeper
There are many ways to dress up your type design, such as combining typefaces or adjusting styles and sizes, but one of the simplest ways to add some extra oomph to your type is to reverse it. “Reversed type” is simply a light colored typeface printed or otherwise set against
We are all familiar with texture, even if we’re not always conscious of it. Everything has a texture, from smooth glass to the craggiest rock, and graphic design is no exception. Adding texture to your designs is simple. Here are some easy ways to include texture in your projects: Add
Does this sound familiar? You feed your beautiful specialty paper into your printer, hit CTRL+P, and wait with bated breath as your project slowly emerges, only to discover that the words are illegible and there are weird marks all over your paper? Talk about frustrating. Printing on specialty paper is
When it comes to graphic design, empty space is anything but wasted space. In fact, the empty spaces in your compositions play a pivotal role in the success of your designs. In the last installment of our Design Principles series, we will explore the power of white space (also known
Color theory is one of the most basic and most influential aspects of graphic design. Like alignment and balance, you probably won’t notice if a design’s color scheme has been chosen using the principles of color theory, but it’ll certainly be obvious if it hasn’t This is the first post
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