Designer Resources

Unveiling Viva Magenta: Pantone’s 2023 Color of the Year

In 2023, Pantone invites us to the “Magentaverse” with its color of the year: Viva Magenta (18-1750). This rich red hue was selected by their “global team of color experts [who] comb the world looking for new color influences.” According to Pantone Vice President Laurie Pressman, they draw inspiration from

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Very Peri: Pantone’s Color of the Year 2022 Inspires Creativity

2020 introduced us to the much needed calming Classic Blue, and 2021 brought us resilience and optimism with Ultimate Gray and Illuminating. In 2022, Pantone is back to selecting a singular shade to represent the next year’s color trends: Very Peri (17-3938). After spending months sifting through trends across every

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Classic Blue Takes Center Stage: Pantone’s Color of the Year 2020

It’s that time of year again—Pantone is back with their annual Color of the Year. What’s Pantone’s pick for 2020? Classic Blue (19-4052)! After reviewing trends across different creative sectors and taking note of the colors that keep popping up in home design, fashion, consumer products, and other influential industries,

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Pantone Color of the Year 2018: Ultra Violet Takes Center Stage

Every year, Pantone explores trends across a variety of industries to figure out where these patterns intersect—and what color is seen commonly enough across all these areas to warrant becoming their annual Color of the Year. Past years have brought us the refreshing and zesty shade of 2017’s Greenery, mindful

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Creating Compelling Designs: The Crucial Role of Contrast

In the next instalment of our ongoing blog series on the principles of graphic design, we’re taking a look at one of the most important design principles: contrast. Employing contrast adds visual interest to your designs, and it also helps communicate your message. Like alignment, you probably won’t notice contrast

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How Benson Soap Mill Achieved Eco-Friendly Packaging Perfection

When Benson Soap Mill first opened its doors, founders Tim and Ryan created their simple packaging themselves by cutting brown paper bags into bands and stamping their logo by hand. Since then, Tim and Ryan have updated their packaging a few times. To accommodate the growing demand for their handmade soaps, Tim began searching for an alternative source for sustainable paper that would also allow them to digitize and print their labels. Enter The Paper Mill Store: Our Glama Kraft line of 100% recycled papers was exactly what Tim and Ryan were searching for.

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