In the next instalment of our ongoing blog series on the principles of graphic design, we’re taking a look at one of the most important design principles: contrast. Employing contrast adds visual interest to your designs, and it also helps communicate your message. Like alignment, you probably won’t notice contrast
The temperature may be getting cooler, but the leaves are getting warmer – at least, their colors are! The distinction between “warm” and “cool” colors has been in use since the late 18th century, and is an essential component of color theory. Unlike other aspects of color theory (such as
Over the past few months, we’ve been exploring Principles of Design like alignment, balance, the rule of thirds, and white space. But there’s more to design than just these principles – designers also need to consider the elements of design. What’s the difference? Keep reading to find out. What are
Humans have an innate tendency to organize images and design elements into logical groups. The design principle of proximity formalizes this natural inclination and is a valuable tool for helping graphic designers arrange information in a way that can be easily communicated to readers. What is the Principle of Proximity?
In Part 1 of our Color Theory blog series, we learned that color theory is a logical system for organizing color and took a closer look at the basic building block of color theory – the color wheel. Seems pretty simple, right? Today, we’re going to dig a little deeper
We are all familiar with texture, even if we’re not always conscious of it. Everything has a texture, from smooth glass to the craggiest rock, and graphic design is no exception. Adding texture to your designs is simple. Here are some easy ways to include texture in your projects: Add
When it comes to graphic design, empty space is anything but wasted space. In fact, the empty spaces in your compositions play a pivotal role in the success of your designs. In the last installment of our Design Principles series, we will explore the power of white space (also known
Color theory is one of the most basic and most influential aspects of graphic design. Like alignment and balance, you probably won’t notice if a design’s color scheme has been chosen using the principles of color theory, but it’ll certainly be obvious if it hasn’t This is the first post
Graphic designers have a number of techniques at their disposal to help direct their reader’s eye towards their desired focal point. Gestalt principles, grids, and the rule of thirds are all effective tools for structuring your designs, but by far, the easiest way to draw a reader’s eye to your
What’s the first you think of when you think of “balance”? Perhaps a balance beam, or even that pesky yoga pose you can’t seem to hold no matter how much you practice? Whatever springs to mind first, chances are it doesn’t have to do with graphic design. People naturally and
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