Humans have an innate tendency to organize images and design elements into logical groups. The design principle of proximity formalizes this natural inclination and is a valuable tool for helping graphic designers arrange information in a way that can be...
Humans have an innate tendency...
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In Part 1 of our Color Theory blog series, we learned that color theory is a logical system for organizing color and took a closer look at the basic building block of color theory – the color wheel. Seems pretty...
In Part 1 of our Color Theory ...
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There are many ways to dress up your type design, such as combining typefaces or adjusting styles and sizes, but one of the simplest ways to add some extra oomph to your type is to reverse it. “Reversed type” is simply...
There are many ways to dress u...
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We are all familiar with texture, even if we’re not always conscious of it. Everything has a texture, from smooth glass to the craggiest rock, and graphic design is no exception.[su_spacer size="10"] What is Texture? [su_spacer size="10"] Texture is defined as the...
We are all familiar with textu...
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Does this sound familiar? You feed your beautiful specialty paper into your printer, hit CTRL+P, and wait with bated breath as your project slowly emerges, only to discover that the words are illegible and there are weird marks all over...
Does this sound familiar? You ...
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When it comes to graphic design, empty space is anything but wasted space. In fact, the empty spaces in your compositions play a pivotal role in the success of your designs. In the last installment of our Design Principles series, we...
When it comes to graphic desig...
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Color theory is one of the most basic and most influential aspects of graphic design. Like alignment and balance, you probably won’t notice if a design’s color scheme has been chosen using the principles of color theory, but it’ll certainly...
Color theory is one of the mos...
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Graphic designers have a number of techniques at their disposal to help direct their reader’s eye towards their desired focal point. Gestalt principles, grids, and the rule of thirds are all effective tools for structuring your designs, but by far,...
Graphic designers have a numbe...
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What’s the first you think of when you think of “balance”? Perhaps a balance beam, or even that pesky yoga pose you can’t seem to hold no matter how much you practice? Whatever springs to mind first, chances are it...
What’s the first you think o...
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Creating a type hierarchy may not be the “sexiest” aspect of graphic design, but type hierarchies play an integral role in communicating and honoring the message your design aims to convey. They’re one of the simplest and most effective ways...
Creating a type hierarchy may ...
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