Typography has its own unique lexicon filled with strange-sounding terms and confusing distinctions. While you may be familiar with basics like “baseline” and “x-height”, terms like “gadzook”, “quaint”, and “tittle” may be new to your vocabulary. So without further ado, here are 13 typography terms you probably don’t know (but
Consistency is the uniform use of an element or style, and repetition involves (surprise!) repeating the same elements or styles within a single composition or across multiple pages. They may not seem sexy or exciting, but they’re important aspects of effective graphic design. Consistency and repetition aid readability and comprehension,
Graphic design is about more than just placing text and elements and choosing typefaces and color palettes. Like any field, there are best practices and principles you can (and should!) follow to make sure you put forth your best work every time. There are eight graphic design principles that can
The key to understanding typography and type design is to understand what characteristics make each typeface similar or different. The differences can be glaringly obviously or quiet and subtle, but they all lie in each typeface’s unique anatomy. But before we start dissecting the letter, we want to correct a
Most people never think about paper size, but there are a few instances – like graphic design, scrapbooking, and even wedding planning – when the standard letter-sized sheet of paper just won’t cut it. Choosing the correct paper size is just as important as selecting an appropriate paper weight and
The Rococo period was short but notorious. But before we dig too deeply into this opulent era, let’s recap what we learned in our last installment. Going For Baroque The transition into Modern type spanned across two major artistic periods: the Baroque and the Rococo. The Baroque era was one
Comic Sans: the world’s most simultaneously loved and hated font. Graphic designers especially love to hate on Comic Sans, and it’s easy to understand why. Everyone and their mother has used Comic Sans at some point in their lives, and chances are, they’re using it inappropriately. Unless you are or
The right print finish can have as strong an impact on your finished design as the design itself, but it can be easily forgotten amongst other important design considerations like bleed, DPI, and paper weight. Print finishes can inject some much-needed texture, add some heft, or simply improve the overall
It may sound a little menacing, but bleed is one of the most important aspects of graphic design. Incorporating bleed is one of the simplest ways to ensure that your printed design turns out perfect, so let’s jump right in. What Is Bleed? “Bleed” refers to extending your design beyond
Finally! The age of “Modern type” has arrived. (Or at least, almost modern.) The transition into Modern type began in the 17th and 18th centuries and spanned two artistic eras: the Baroque period, which stretched from roughly 1600-1750, and the shorter (though no less influential) Rococo period, which lasted from
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