Graphic designers have a number of techniques at their disposal to help direct their reader’s eye towards their desired focal point. Gestalt principles, grids, and the rule of thirds are all effective tools for structuring your designs, but by far, the easiest way to draw a reader’s eye to your
What’s the first you think of when you think of “balance”? Perhaps a balance beam, or even that pesky yoga pose you can’t seem to hold no matter how much you practice? Whatever springs to mind first, chances are it doesn’t have to do with graphic design. People naturally and
Creating a type hierarchy may not be the “sexiest” aspect of graphic design, but type hierarchies play an integral role in communicating and honoring the message your design aims to convey. They’re one of the simplest and most effective ways to organize your graphic designs, especially if your project contains
We all know that rules are meant to be broken, but like Picasso said, we need to learn the rules before we can break them. “Learn the rules like a pro, so you can break them like an artist.” – Pablo Picasso The “rule of thirds” is one of the
Have you ever heard the term “gestalt” and thought “what the heck does that mean?!”? You’re not alone. The term “gestalt” is thrown around in a lot of different contexts, but its meaning is particularly relevant to graphic designers. Don’t be thrown off by its name – gestalt principles are
Typography has its own unique lexicon filled with strange-sounding terms and confusing distinctions. While you may be familiar with basics like “baseline” and “x-height”, terms like “gadzook”, “quaint”, and “tittle” may be new to your vocabulary. So without further ado, here are 13 typography terms you probably don’t know (but
Consistency is the uniform use of an element or style, and repetition involves (surprise!) repeating the same elements or styles within a single composition or across multiple pages. They may not seem sexy or exciting, but they’re important aspects of effective graphic design. Consistency and repetition aid readability and comprehension,
Graphic design is about more than just placing text and elements and choosing typefaces and color palettes. Like any field, there are best practices and principles you can (and should!) follow to make sure you put forth your best work every time. There are eight graphic design principles that can
The key to understanding typography and type design is to understand what characteristics make each typeface similar or different. The differences can be glaringly obviously or quiet and subtle, but they all lie in each typeface’s unique anatomy. But before we start dissecting the letter, we want to correct a
Most people never think about paper size, but there are a few instances – like graphic design, scrapbooking, and even wedding planning – when the standard letter-sized sheet of paper just won’t cut it. Choosing the correct paper size is just as important as selecting an appropriate paper weight and
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