In Part 1 of our Color Theory blog series, we learned that color theory is a logical system for organizing color and took a closer look at the basic building block of color theory – the color wheel. Seems pretty simple, right? Today, we’re going to dig a little deeper
There are many ways to dress up your type design, such as combining typefaces or adjusting styles and sizes, but one of the simplest ways to add some extra oomph to your type is to reverse it. “Reversed type” is simply a light colored typeface printed or otherwise set against
We are all familiar with texture, even if we’re not always conscious of it. Everything has a texture, from smooth glass to the craggiest rock, and graphic design is no exception. Adding texture to your designs is simple. Here are some easy ways to include texture in your projects: Add
Does this sound familiar? You feed your beautiful specialty paper into your printer, hit CTRL+P, and wait with bated breath as your project slowly emerges, only to discover that the words are illegible and there are weird marks all over your paper? Talk about frustrating. Printing on specialty paper is
When it comes to graphic design, empty space is anything but wasted space. In fact, the empty spaces in your compositions play a pivotal role in the success of your designs. In the last installment of our Design Principles series, we will explore the power of white space (also known
Color theory is one of the most basic and most influential aspects of graphic design. Like alignment and balance, you probably won’t notice if a design’s color scheme has been chosen using the principles of color theory, but it’ll certainly be obvious if it hasn’t This is the first post
Last Thursday, Pantone announced their 2016 Color of the Year. This year’s announcement broke the mold and contained a nice surprise for designers and color enthusiasts, when for the first time in the color authority’s history, Pantone recognized two colors for their cultural impact and significance: Rose Quartz and Serenity
Graphic designers have a number of techniques at their disposal to help direct their reader’s eye towards their desired focal point. Gestalt principles, grids, and the rule of thirds are all effective tools for structuring your designs, but by far, the easiest way to draw a reader’s eye to your
What’s the first you think of when you think of “balance”? Perhaps a balance beam, or even that pesky yoga pose you can’t seem to hold no matter how much you practice? Whatever springs to mind first, chances are it doesn’t have to do with graphic design. People naturally and
Creating a type hierarchy may not be the “sexiest” aspect of graphic design, but type hierarchies play an integral role in communicating and honoring the message your design aims to convey. They’re one of the simplest and most effective ways to organize your graphic designs, especially if your project contains
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