Unveiling Viva Magenta: Pantone’s 2023 Color of the Year

In 2023, Pantone invites us to the “Magentaverse” with its color of the year: Viva Magenta (18-1750). This rich red hue was selected by their “global team of color experts [who] comb the world looking for new color influences.”

According to Pantone Vice President Laurie Pressman, they draw inspiration from a wide variety of sectors, including “the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, aspirational travel destinations, new lifestyles, playstyles or enjoyable escapes as well as socio-economic conditions, [as well as] new technologies, materials, textures and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.”

Executive Director Leatrice Easemen goes on to describe what makes Viva Magenta so special:

As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.

Introduce the vibrance of Viva Magenta into your work with these thoughtful paper and cardstock selections:


Color Pairings

Pair Viva Magenta with these subdued shades to create a calming and grounding palette:

Learn more about how Pantone chooses Color of the Year and its selection process for Viva Magenta.

Buy More Paper, Save More Dough

5% OFF $500+

with code 500SALE

Up to 25% OFF