Designer Resources

When it comes to graphic design, empty space is anything but wasted space. In fact, the empty spaces in your compositions play a pivotal role in the success of your designs. In the last installment of our Design Principles series, we will explore the power of white space (also known

Graphic designers have a number of techniques at their disposal to help direct their reader’s eye towards their desired focal point. Gestalt principles, grids, and the rule of thirds are all effective tools for structuring your designs, but by far, the easiest way to draw a reader’s eye to your

What’s the first you think of when you think of “balance”? Perhaps a balance beam, or even that pesky yoga pose you can’t seem to hold no matter how much you practice? Whatever springs to mind first, chances are it doesn’t have to do with graphic design. People naturally and

We all know that rules are meant to be broken, but like Picasso said, we need to learn the rules before we can break them. “Learn the rules like a pro, so you can break them like an artist.” – Pablo Picasso The “rule of thirds” is one of the

Have you ever heard the term “gestalt” and thought “what the heck does that mean?!”? You’re not alone. The term “gestalt” is thrown around in a lot of different contexts, but its meaning is particularly relevant to graphic designers. Don’t be thrown off by its name – gestalt principles are

Consistency is the uniform use of an element or style, and repetition involves (surprise!) repeating the same elements or styles within a single composition or across multiple pages. They may not seem sexy or exciting, but they’re important aspects of effective graphic design. Consistency and repetition aid readability and comprehension,

Graphic design is about more than just placing text and elements and choosing typefaces and color palettes. Like any field, there are best practices and principles you can (and should!) follow to make sure you put forth your best work every time. There are eight graphic design principles that can