Color theory is one of the most basic and most influential aspects of graphic design. Like alignment and balance, you probably won’t notice if a design’s color scheme has been chosen using the principles of color theory, but it’ll certainly be obvious if it hasn’t This is the first post
Last Thursday, Pantone announced their 2016 Color of the Year. This year’s announcement broke the mold and contained a nice surprise for designers and color enthusiasts, when for the first time in the color authority’s history, Pantone recognized two colors for their cultural impact and significance: Rose Quartz and Serenity
Graphic designers have a number of techniques at their disposal to help direct their reader’s eye towards their desired focal point. Gestalt principles, grids, and the rule of thirds are all effective tools for structuring your designs, but by far, the easiest way to draw a reader’s eye to your
What’s the first you think of when you think of “balance”? Perhaps a balance beam, or even that pesky yoga pose you can’t seem to hold no matter how much you practice? Whatever springs to mind first, chances are it doesn’t have to do with graphic design. People naturally and
We all know that rules are meant to be broken, but like Picasso said, we need to learn the rules before we can break them. “Learn the rules like a pro, so you can break them like an artist.” – Pablo Picasso The “rule of thirds” is one of the
Have you ever heard the term “gestalt” and thought “what the heck does that mean?!”? You’re not alone. The term “gestalt” is thrown around in a lot of different contexts, but its meaning is particularly relevant to graphic designers. Don’t be thrown off by its name – gestalt principles are
Consistency is the uniform use of an element or style, and repetition involves (surprise!) repeating the same elements or styles within a single composition or across multiple pages. They may not seem sexy or exciting, but they’re important aspects of effective graphic design. Consistency and repetition aid readability and comprehension,
Graphic design is about more than just placing text and elements and choosing typefaces and color palettes. Like any field, there are best practices and principles you can (and should!) follow to make sure you put forth your best work every time. There are eight graphic design principles that can
The right print finish can have as strong an impact on your finished design as the design itself, but it can be easily forgotten amongst other important design considerations like bleed, DPI, and paper weight. Print finishes can inject some much-needed texture, add some heft, or simply improve the overall
It may sound a little menacing, but bleed is one of the most important aspects of graphic design. Incorporating bleed is one of the simplest ways to ensure that your printed design turns out perfect, so let’s jump right in. What Is Bleed? “Bleed” refers to extending your design beyond
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