In Part 2 of our ongoing blog series about color theory, we took a look at active and passive colors and how to incorporate them into your creative designs. Part 3 will examine color from a different perspective by exploring the differences between additive and subtractive color. Unlike other elements
Every designer has experienced the pain and frustration of spending hours perfecting a design only to have it return from the printer looking nothing like their original vision. From color production to setting the proper margins to finding the right resolution, preparing your design for printing entails more than simply
It’s that time of year again! Yesterday, Pantone announced their 2017 Color of the Year: Greenery (15-0343). To select their Color of the Year, Pantone sends a team out into the field for months to explore different trends, industries and influencers, discover where there is overlap in color selection, and
Over the past few months, we’ve been exploring Principles of Design like alignment, balance, the rule of thirds, and white space. But there’s more to design than just these principles – designers also need to consider the elements of design. What’s the difference? Keep reading to find out. What are
Humans have an innate tendency to organize images and design elements into logical groups. The design principle of proximity formalizes this natural inclination and is a valuable tool for helping graphic designers arrange information in a way that can be easily communicated to readers. What is the Principle of Proximity?
In Part 1 of our Color Theory blog series, we learned that color theory is a logical system for organizing color and took a closer look at the basic building block of color theory – the color wheel. Seems pretty simple, right? Today, we’re going to dig a little deeper
We are all familiar with texture, even if we’re not always conscious of it. Everything has a texture, from smooth glass to the craggiest rock, and graphic design is no exception. Adding texture to your designs is simple. Here are some easy ways to include texture in your projects: Add
Does this sound familiar? You feed your beautiful specialty paper into your printer, hit CTRL+P, and wait with bated breath as your project slowly emerges, only to discover that the words are illegible and there are weird marks all over your paper? Talk about frustrating. Printing on specialty paper is
When it comes to graphic design, empty space is anything but wasted space. In fact, the empty spaces in your compositions play a pivotal role in the success of your designs. In the last installment of our Design Principles series, we will explore the power of white space (also known
Color theory is one of the most basic and most influential aspects of graphic design. Like alignment and balance, you probably won’t notice if a design’s color scheme has been chosen using the principles of color theory, but it’ll certainly be obvious if it hasn’t This is the first post
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