Unveiling Viva Magenta: Pantone’s 2023 Color of the Year

In 2023, Pantone invites us to the “Magentaverse” with its color of the year: Viva Magenta (18-1750). This rich red hue was selected by their “global team of color experts [who] comb the world looking for new color influences.” According to Pantone Vice President Laurie Pressman, they draw inspiration from

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Very Peri: Pantone’s Color of the Year 2022 Inspires Creativity

2020 introduced us to the much needed calming Classic Blue, and 2021 brought us resilience and optimism with Ultimate Gray and Illuminating. In 2022, Pantone is back to selecting a singular shade to represent the next year’s color trends: Very Peri (17-3938). After spending months sifting through trends across every

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