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ultimate guide card stock part three 3 paper finishes colors

The Ultimate Guide to Card Stock Part 3: Paper Finishes & Colors

In Part 2 of the Ultimate Guide to Card Stock, we outlined the difference between basic and cut size and explored the importance of paper weight. Part 3 will continue our examination of all things card stock with a closer look at paper finishes and card stock colors.

Cardstock is available in a wide variety of finishes and colors, making it possible for you to add texture and other appealing finishing touches that will heighten the impact of your creative projects. But, like selecting the right paper weight, choosing a finish and color can be anything but straightforward.

So, what exactly is a paper finish and how does it affect your cardstock selection? Let’s jump in.

What is Paper Finish?

Paper finish describes the surface or texture of a sheet of paper or cardstock. Finish affects the look and feel of the paper, but more importantly, it can impact printability and absorbency by dictating how the sheet will take ink. This is especially important for print and graphic designers and photographers.

Finishes are created during different stages of the papermaking process in a variety of ways, such as:

  • Attaching a design to the dandy roll – this is how watermarking is done and how laid finish paper gets its sheer lines.
  • The degree of wet pressing – papers that will have a low gloss, such as a matte finish, require less wet pressing.
  • The use of felts or embossing rolls to add textures, such as felt or linen finish.
  • Calendering – increases the degree of smoothness. The greater the pressure applied during the calendering process, the smoother the sheet will be.
  • Supercalendering – adds additional gloss to paper.
  • Coating can be added during the papermaking process, called on-machine coating, or afterward using a different machine, called off-machine coating, to add or enhance a finish. UV coatings provide a high level of shine, whereas an Aqueous coating lends paper a medium-gloss.

Coated and Uncoated Paper Finishes

Whether a paper is coated or uncoated can affect its finish.

Coated card stocks are treated with a sealant that lends them specific characteristics, such as high level of glossiness and a stiffer feel. This coating gives papers a waxy finish with a varying degree of shine, provides protection from wear and tear, and reduces the level of ink that a sheet can absorb. By inhibiting ink absorption, the coating creates a crisper, higher quality image. These qualities make coated card stocks ideal for things such as:

  • Photography
  • Magazines
  • Art books

Uncoated card stocks have an untreated surface and are often less reflective than their coated counterparts. These papers usually lend a softer look to projects because the ink is absorbed into the paper, which diffuses its vibrance. Embossing often works best on uncoated papers because their finishes are softer and are less likely to crack. Their lack of coating also makes them easier to write on, making them ideal for use as:

  • Letterheads
  • Envelopes
  • Stationery

Both coated and uncoated papers have a range of finishes to choose from, but you’ll usually find more variety when it comes to texture with uncoated stocks.

Here are some of the most common paper finishes:

cockle card stock paper finish textureCockle

Cockle finish is produced by air-drying, which creates a rough texture and wavy look designed to imitate hand-crafted papers. This makes this finish perfect for adding a rustic, artisanal feel to cards, invitations, menus, scrapbooks, crafts, wedding and promotional materials.

Click to view popular cockle papers

embossed card stock cardstock paper finish textureEmbossed

The embossed finish has a raised design that is pressed or hammered into the paper with a unique pattern. It lends an unusual texture to cardstock, making it ideal for use in scrapbooking, crafts, cards, invitations, weddings, and promotional materials.

Click to view popular embossed papers

felt card stock cardstock paper finish textureFelt

Felt finish feels like wool felt, lending a soft touch to cardstock. It is ideal for crafts, scrapbooking, cards, invitations, wedding stationery.

Click to view popular felt papers

gloss glossy card stock cardstock paper finish textureGloss

Gloss or glossy finish has a high level of shine, allowing it to reproduce colors beautifully. It is ideal for printing high-quality photos, brochures, images with lots of detail, or anything that requires image clarity and sharpness.

PRO TIP: Don’t use a glossy finish if the end-use product is intended for or might be used for writing. Because of the shiny surface, a gloss finish is extremely difficult to write on with a pen or pencil.
Click to view popular glossy papers

laid card stock cardstock paper finish textureLaid

Laid finish has sheer, transparent lines running through the page that you can see when you hold it up to the light. It’s often used in business correspondence, lending a professional appearance to letterheads, reports, presentations, and stationery.

Click to view popular laid papers

lettra letterpress card stock cardstock paper finish textureLettra

Lettra paper is a brand of paper specifically designed for Letterpress printing. It is thick and fluffy and is ideal for embossing, debossing and foil work.

Click to view popular Lettra papers

linen card stock cardstock paper finish textureLinen

Linen finish has the look and feel of linen cloth. It adds a luxurious touch to personal stationery, business letterheads, fine restaurant menus, invitations, weddings, and greeting cards.

Click to view popular linen papers

matte card stock cardstock paper finish textureMatte

Matte finish has a subtle sheen that shows colors well while still producing an easy-to-read product. It adds a soft, professional look to images and eliminates fingerprints. It’s ideal for documents, photos or designs with writing such as tickets.

Click to view popular matte papers

metallic card stock cardstock paper finish textureMetallic

Metallic finish adds pizzazz to your projects. It ranges from a subtle shine to bold sparkle. Its pearly luminosity is perfect for stationery, invitations, weddings, and crafting.

Click to view popular metallic papers

satin card stock cardstock paper finish textureSatin

Satin finish is a compromise between glossy and matte. It provides a higher level of readability than gloss and a more uniform print smoothness than matte while also enhancing the colors. It produces beautiful gallery-quality photographs, making it ideal for portfolios, photo albums, and scrapbooks.

Click to view popular satin papers

silk cardstock card stock paper finish textureSilk

Like satin, silk finish falls on the spectrum between glossy and matte. It has a slight sheen to it and displays images well, but still offers a high level of readability and is much easier to write on than a gloss finish paper. This makes it ideal for use in leaflets, brochures, booklets, projects with text or promotional materials that people might use to make notes on.

Click to view popular silk papers

smooth card stock cardstock paper finish textureSmooth

Smooth finish is smooth to the touch. A smooth surface produces a crisp image because it doesn’t scatter as much light. It’s perfect for everyday use and takes writing, foil stamping and embossing well.

Click to view popular smooth papers

parchment vellum card stock cardstock paper finish textureParchment/Vellum

Vellum or parchment finish has a slightly rough texture and is designed to imitate the animal skin paper for which it was named. It lends a traditional, classic feel and a touch of ceremony to your business documents, newsletters, stationery, diplomas, awards, invitations, crafting, scrapbooking, embossing, stamping, and calligraphy.

Click to view popular parchment and vellum papers

wove card stock cardstock paper finish textureWove

Wove has a smooth finish that is slightly rough to the touch. This is likely the finish of the paper you buy for printing at home and writing on. It’s ideal for everyday use and office work.

Click to view popular wove papers

Find a finish that works for you by browsing our full selection.

Shop our entire range of coated and uncoated papers.

Coloring Outside the Lines

Different colors create different impressions. Colors are closely linked to concepts, emotions, and identity in our minds, and these associations can help you convey a certain tone with your work and, for brands, establish specific traits.

It’s not just the psychological impact you need to consider when selecting a shade for printing – you should also consider color theory when you’re planning out your project in order to understand how different colors of cardstock will affect the final product.

The shade of a color you choose can alter what that color is expressing. For example, a warm yellow might suggest friendliness, whereas an fluorescent shade might give the impression of urgency. Here are some of the most common color associations:

white card stock cardstockWhite

Purity, innocence, cleanliness

Click to view popular white papers

Check out our full selection of white card stock.

black card stock cardstockBlack

Sophistication, power, mystery

Click to view popular black papers

Check out our full selection of black card stock.


Friendly, optimistic, stimulating

Click to view popular yellow papers

Check out our full selection of yellow card stock.

green card stock cardstockGreen

Environmental, money, envy

Click to view popular green papers

Check out our full selection of green card stock.

blue cardstock card stockBlue

Trustworthy, relaxation, security

Check out our full selection of blue card stock.

purple card stock cardstockPurple

Royalty, luxury, spirituality

Click to view popular purple papers

Check out our full selection of purple card stock.

pink card stock cardstockPink

Romance, joy, nurturing

Click to view popular pink papers

Check out our full selection of pink card stock.

red card stock cardstockRed

Love, passion, anger

Click to view popular red papers

Check out our full selection of red card stock.

grey card stock cardstockGray

Neutral, practical, conservative

Click to view popular gray papers

Check out our full selection of gray card stock.

kraft brown card stock cardstockBrown

Rugged, stable, reliable

Click to view popular brown papers

Check out our full selection of brown card stock.

orange card stock cardstockOrange

Fun, cheerful, enthusiasm

Click to view popular orange papers

Check out our full selection of orange card stock.

When to Stick to White Card Stock

The whiteness of a paper alters the range of colors we perceive. For the most accurate color reproduction, choose a white cardstock.

It’s important to note that bright white shades will likely have a blue tint to them, which may make the paper seem even brighter and more white to our eyes. If a tint of any color is obvious enough that you can detect it, it might affect color accuracy during printing. This is not necessarily a bad thing and can be used to create an even more interesting product, but it is important to remember that what you see on the screen will not always be the same as the printed result. Test runs are important, especially when you’re working with different colored papers.

Got your heart set on a specific hue? Shop our card stock by color.

The Finishing Touch

Color and finish add a little something extra to your work and can help set expectations in the mind of your intended audience. What kind of impression do you want to leave them with? It’s easy to add some elegance to your invitations with a touch of texture and a subtle sheen or use a pop of color to evoke an emotional response to your work.

If you’d like to learn more about finishes, check out our All About Paper Finishes post.

Gain a better understanding of uncoated vs coated papers.

If you’re not sure about how a finish or color will affect the end result, pick up one of our swatch books or a selection of sample sheets.

Download the Part 3 of the Ultimate Guide to Card Stock

Keep our guides to paper finish and color associations handy wherever you go! Download our free printable resources:

download free printable ultimate guide card stock cardstock cover paper finish

Part 3:
Paper Finish Only

download free printable ultimate guide card stock cardstock cover color psychology

Part 3:
Color Only

download free printable ultimate guide cardstock card stock cover paper finish color psychology

Part 3:
Paper Finish + Color

download free printable ultimate guide cardstock card stock cover

Complete Ultimate Guide to Card Stock

Download the rest of the Ultimate Guide to Card Stock.

Read More

Part 1: Introduction to Card Stock
Part 2: Paper Weights & Sheet Sizes
Part 3: Paper Finishes & Colors (you’re here!)
Part 4: Printing & Finishing
Part 5: How & When to Use Card Stock

Download the complete Ultimate Guide to Card Stock, including free printables!

Steph Schinkel

Steph is an avid crafter, DIY enthusiast, and regular contributor to The Paper who loves to handmake all of her cards. Above all else, Steph is a die-hard foodie with a massive sweet tooth and a deep, soul-consuming love for chocolate.