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Unveiling Viva Magenta: Pantone’s 2023 Color of the Year
In 2023, Pantone invites us to the “Magentaverse” with its color of the year: Viva Magenta (18-1750). This rich red hue was selected by their “global team of color experts [who] comb the world looking for new color influences.” According to Pantone Vice President Laurie Pressman, they draw inspiration from