Every year, Pantone selects a color it believes accurately captures and predicts trends in fashion, product development, home design, marketing, and graphic design.
Pantone doesn’t take the task of choosing the Color of the Year lightly – they pore over color influences from around the world in areas such as film and art, fashion, travel, technology, texture, and socio-economic conditions before selecting a hue.
On December 4, 2014, Pantone announced their 2015 Color of the Year: Marsala (PANTONE® 18-1438).
According to Pantone, this “tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors”.
Marsala in Graphic Design
Marsala is an attention-grabbing without being bright or overwhelming, and customers are “immediately drawn to the hue, making it an alluring shade at point-of-purchase”. For designers looking to capture the comfort of a home-cooked meal or the pleasure of experiencing rich, earthy flavors, Marsala is an excellent color choice.
Read the full press release for more details.
