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Tempt In-Store Productions Debuts A New Very-Large-Format Press

Tempt In-Store Productions Debuts A New Very-Large-Format Press

If you’re used to printing brochures, annual reports, or newsletters on letter- or legal-size paper, you might not know just how large a “very-large-format” press is.

Tempt In-Store Productions, a Quad/Graphics company, recently debuted a new very-large-format (VLF) press in Sussex, WI. The new VLF press prints up to 81×59” – that’s 6’9 by just under 5 feet! To put that in perspective, the new VLF press can print on a substrate that’s almost a full foot taller than the average American man. Picture Magic Johnson – he’s 6’9 – and then picture a piece of paper. That’s how large “very large” is.

Average Guy vs. VLF Printing

The KBA Rapida 205 is designed to print point-of-purchase (POP) signage, posters, displays, and graphics on a variety of both paper and plastic substrates. Mike Draver, the president of Tempt, says that the new press will allow Tempt to “provide a new level of options of retailers and marketers looking to push the boundaries of shopper engagement”.

Curious about how Tempt managed to install such a giant press? Check out this video:

Read more about Tempt In-Store Productions’ new VLF press here.


Sources

Quad’s Tempt In-Store Productions Adds New VLF Press.” Printing Impressions. October 17, 2014.

Steph Schinkel
Steph Schinkel

Steph is an avid crafter, DIY enthusiast, and regular contributor to The Paper who loves to handmake all of her cards. Above all else, Steph is a die-hard foodie with a massive sweet tooth and a deep, soul-consuming love for chocolate.