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neenah paper adds eight new colors 8 two new textures 2 classic papers line

Neenah Paper Adds New Colors and Textures to CLASSIC® Papers Line

After 55 years of producing world-renowned papers and card stocks, papermaker Neenah Paper has joined forces with Washington-based Design Army to refine, and reorganize their iconic line of CLASSIC® brand papers.

The addition of eight new colors and two new textures, as well as new duplexes, digital choices, and envelope offerings is the most comprehensive refresh Neenah has ever undertaken.

“We have taken great care to develop and introduce new items into the line based on feedback we received through in-depth focus groups with designers and printers across the country.”Kathy Kemps, Neenah Senior Brand Manager

Out of this feedback emerged new colors and textures that are bold and modern yet timelessly classic, with a focus on staying power rather than current trends.

8 New Colors

Neenah’s eight stunning new shades were inspired by everything from the renaissance to Beijing temples and Parisian runways.

  1. Imperial Red: This power color was inspired by a trip to Beijing taken by Design Army’s Pum Lefebure:
“I remember walking into the Forbidden City and seeing this bold, gorgeous red hue. That color is still ingrained in my mind in a way I’ll never forget, and I wanted to bring that out for this color collection. I always will have that red in my mind.”

neenah papers imperial red

  1. Cobalt Blue: This punchy and sophisticated hue bridges the gap between classic and trendy.
  1. Aubergine: This complex and chic neutral tone coordinates well with Neenah’s new Military shade.
  1. Military: Along with Aubergine, Military is an elegant neutral. Both shades enhance white tones, as well as any other color pairing.
  1. Chambray: Just like your favourite denim, Chambray will never go out of style.

neenah paper chambray

  1. Cadet Gray: Market feedback indicated a desire for fresher choices in gray hues, leading to the development of Cadet Gray and Cool Gray.
  1. Cool Gray: This gray shade is slightly lighter than Cadet Gray.
  1. Bare White: This soft, refined shade of white is perfect for showcasing photography.

2 New Textures

Neenah has also introduce two new “gotta touch” textures:

  1. Woodgrain: This texture was developed specifically because designers asked for a high-quality paper that mimics the texture of authentic wood grain. The result was an exquisite texture with a tactile and sustainable tonality.

neenah papers woodgrain

  1. Techweave: This texture, on the other hand, was inspired by smart wearable technology, and features a high-end finish with a high-tech twist.

neenah papers techweave

Both of the new textures are compatible for digital presses.

Reorganized and Refined

With the new additions, Neenah’s CLASSIC® line of papers now offers 36 colors across nin brands. To help you find the perfect paper for your project, Neenah has reorganized and simplified their CLASSIC® line into three new swatchbooks:

  1. CLASSIC® Crest
  1. CLASSIC® Linen
  1. CLASSIC® Textures, including CLASSIC® Laid, CLASSIC® COLUMNS, CLASSIC® Stipple, and the new Woodgrain and Techweave textures.

Coming Soon to The Paper Mill Store

The Paper Mill Store will soon be stocking Neenah’s new colors and textures. Stay tuned for updates.

Steph Schinkel
Steph Schinkel

Steph is an avid crafter, DIY enthusiast, and regular contributor to The Paper who loves to handmake all of her cards. Above all else, Steph is a die-hard foodie with a massive sweet tooth and a deep, soul-consuming love for chocolate.