A mailer that embodies the message of luxury with 12 pages of well photographed Lincoln images, elegantly accented with 8 pages of metallic ink and 4-color printed Glama Natural. Accompanying this impressive brochure is a personalized gift card which completes the mailer as a classy call to action.
The use of typography, color and infographics in an exciting layout make this media kit hard to ignore. Compelling information on readership and industry statistics are broken down industry specific booklets providing C&EN a valuable tool for their publications.
An excellent design of mechanical insects, this poster series is an exploration of various insects imagined as machines, in a blueprint style. The layout of each poster is executed well, merging the technical aspect of each insect with various points of interest and descriptions.
Farm Design wanted to create a unique promotional piece to keep their clients cool during the scorching California heat. The result was a fresh, fun promo item featuring locally produced popsicles.
The “Merry and Bright” message of this Christmas card is expressed well through the design with festive fonts and playful decoration.
Features a sculpted emboss that lifts the apple off the page with extra depth to the apple’s droplets of water. The emboss enhances the gloss surface of Kromekote reflecting light from all angles.
These wedding invitations are perfect for a couple who share a love for bikes with a bike icon’s wheels representing the traditional interlocking rings. The use of black and teal on a Silver Ore stock give these invitations a classy look which is enhanced by the custom envelope liner and belly band.
The promotion highlights statistics of direct mail vs. email marketing and the larger impact achieved by using a print and online campaigns together. But the campaign does not stop at the traditional print vs. digital debate, it takes the case even further sourcing research about the greater impact of using colored and textured stock. Overall this Classic Brands promotional piece is a well-executed campaign to entice designers to “stand out in a vanilla market.”
For those who can’t spend a lot on their identity and branding there is always a creative solution to get the most out of a tight budget. This piece was created as a sample from Neenah Paper for getting the most out of their Astrobright Paper. As a brightly colored paper, printing options do not have to be a main cost, even a one color print job can have the perfect look. The use of negative space gives life to the paper color creating a superior look to using another color ink. One of the great features of the Astrobright line is that most of the colors can work well with just one color along with a good use of the blank page.
As a promotional example of how to use Astrobright Papers, Neenah shows the versatility of the paper with multiple printing techniques. The promotion is also a good example of how effective basic printing can be with well-designed black print on the bright colors of Astrobright. A promotional piece that is effective as an educational tool to designers, printers and children at the same time.