The Paper is a creative blog from The Paper Mill Store

Featured Paper Mill Brand: ASTROBRIGHTS®

Are you tempted to try something other than the standard white? Don’t be afraid to incorporate a little (or a lot) of color into your work with ASTROBRIGHTS®. This Neenah brand series is the largest collection of brightly colored papers available, ideal for adding some pizzaz to any project. With a smooth finish, 25 vibrant shades to choose from and envelopes to match, it’s easy to see what makes these attention-grabbing papers so popular.

Let’s explore how these bold shades got their start:

A Bright Beginning

ASTROBRIGHTS® was the first line of brightly colored papers introduced to consumers. It all started in 1967 when forestry scholar Chuck Hodgdon began working for Wausau Paper’s new product division. With bright colors increasing in popularity thanks to inventions like color television, Chuck’s team started to look at developing a line of intensely colored papers. After testing consumer response to different colors, they discovered that their Solar Yellow shade (which still exists today!) received three times the response of a standard white sheet. Not long after that, they took their new colors to a convention where – thanks to the influence and buzz of the recent Apollo 11 Moon landing – the name ASTROBRIGHTS® was born. Watch this video to get the full story:

By 2015, Neenah Paper had purchased ASTROBRIGHTS®, as well as several other Wausau Premium fine paper brands, and began expanding the collection to include a greater variety of weights, including 70 lb Text — a paper designed to meet the maximum weight of 1 oz USPS mailers, so you can send bright and beautiful direct mail without incurring extra postage cost.

Get Noticed with Neenah 
astrobrights paper neenah card stock cardstock

Studies have shown that:

  • Color increases retention by 18%
  • Color improves readership by as much as 40%
  • Color increases direct mail response rate by 20%

ASTROBRIGHTS® work well with dark pigment and metallic inks. They also perform beautifully with variety of finishes, providing you with not only with a bright paper that makes a bold statement, but also a memorable piece of work.

Here are some of the printers and finishes that can be used with ASTROBRIGHTS® paper:

Printer Compatibility

Dry toner digital presses like Xerox®, Kodak® and Konica Minolta®
Laser (guaranteed up to 80 lb text and cover)
Inkjet (guaranteed up to 80 lb text and cover)

Print Finish Compatibility

Embossing and debossing
Foil-stamping
Varnish
Aqueous coating

For more information about printing with ASTROBRIGHTS®, check out our printing and handling hints guide and Neenah’s product considerations.

When to Use ASTROBRIGHTS® Paper

Their eye-catching properties and quality makes ASTROBRIGHTS® papers and envelopes ideal for use in:

  • Direct mail
  • Flyers
  • Menus
  • Newsletters
  • Corporate identity programs
  • Announcements
  • Brochures
  • Packaging applications
  • Educational materials
  • Marketing materials

astrobrights signature shot

Sending the Right Message with Color

Color can send a strong message about your brand. Different colors have psychological associations that can be used to set a specific tone or convey a feeling. For example, blue is often favored by social networks and financial institutions because it inspires trust. Here are some recommendations for evoking the right emotion using color:

Pink

Associations: Calm, innocence, energy, femininity, joy

Uses: Noted for its ability to sooth

Paper

pulsar pink paper

Envelopes

pulsar pink envelopes

Yellow

Associations: Stimulating, optimism, happiness, friendliness

Uses: Attracts and incites impulse buyers, activates memory

Paper

solar yellow paper astrobrights

Envelopes

solar yellow envelopes astrobrights

Blue

Associations: Relaxation, trust, security, calmness, serenity

Uses: Conveys that you are responsible and reliable

Paper

astrobrights lunar blue paper

Envelopes

astrobrights lunar blue envelopes

Green

Associations: Nature, environment, health, eco-friendly, money, balance, restoration

Uses: Encourages decisiveness and improves creativity

Paper

astrobrights vulcan green paper

Envelopes

astrobrights vulcan green envelopes

Purple

Associations: Royalty, wisdom, spiritual, nostalgia, luxury, authenticity

Uses: Commonly associated with royalty, purple denotes high quality

Paper

astrobrights venus violet paper

Envelopes

astrobrights venus violet envelopes

Black

Associations: Power, authority, elegance, tradition, timeless, exclusivity

Uses: Communicates sophistication and prestige

Paper

astrobrights eclipse black paper

Envelopes

astrobrights eclipse black envelopes

Be Bold with ASTROBRIGHTS® Papers

Don’t be afraid to step outside the comfort zone of classic white! Sometimes a bright color can give your project the boost it needs to go from good to great.

Shop our Full Selection of ASTROBRIGHTS®.

 

Steph Schinkel
Steph Schinkel

Steph is an avid crafter, DIY enthusiast, and regular contributor to The Paper who loves to handmake all of her cards. Above all else, Steph is a die-hard foodie with a massive sweet tooth and a deep, soul-consuming love for chocolate.